Courage, Doubt, Bravery, Risk, Reward, Criticism, Hope, Heartbreak, Elation, Failure, Success.
These are some of the feelings and emotions I’ve gone through in my small business in a little over a year. Making the decision to go into business, ANY business is scary. Outcome unknown. But we all know taking that first step toward action produces results.
Some good, some not so good, and we keep choosing each day the decision to keep going or to give right the eff up. Is the time and money spent going to be worth it? I wonder. And it’s not about my passion and it’s not NOT about my passion, because it is. To all of the small businesses, it’s about our dream of sharing what we love with those we love. It’s about embracing the two sides of one coin: merging our passion with earning an income.
And isn’t that what we all want?
Brick & Mortar, Online, Ma & Pop, Franchise, Direct Retail (or MLM respectively), all of these people have a yearning for something more. Something within their soul that whispers a better way of life. Whether it is bringing a new idea or product to the market that will have a positive affect on the lives of others or joining a mission that can change the way things are currently being done. In that dream all of us hope for a better tomorrow, today.
In my opinion, Shop Small Saturday should be everyday. As American consumers, we get to choose with our dollars. Every. Day. I saw a meme. I posted that meme. It said, “Every time you spend money, you’re casting a vote for the kind of world you want.” by Ann Lappe. Now I don’t know Ann, I only know this to be true.
Every time you spend money, you’re casting a vote for the kind of world you want.
When you choose to shop at a local business, whether that be a restaurant, boutique, coffee shop, or with a neighbor or friend, you are supporting them and their family. The money you spend goes directly to them in the form of profit or commission and allows them to buy groceries and clothing, pay utilities, get out of debt, pay for college, achieve a goal, etc. The list goes on…
That money is also reinvested in the community in which we live. Dining out, purchasing cars, buying homes, buying insurance, buying art, and even banking, just to name a few. Think about your job and your business. Where you would be without your customers?
Shopping local supports business owners and their families and in turn they use that income to support the community.
The cycle is beautiful really. It’s how things should work in a perfect world. Next time you see an ad or post from someone sharing their business, think about that person. You don’t have to resonate with what they’re offering, or even buy from them, but know that it takes courage to put themselves out there in hopes to make the world a better place.