Beautycounter as a Business

Beautycounter is not a beauty company, we are a movement. As an education-first company and a direct retail brand, our mission is to get safer products into the hands of everyone.

What is direct retail? We sell direct to consumer through multiple channels. As an independent consultant, I represent Beautycounter. It’s the best way to share not only our products but also our story and mission.

We believe the story of safer ingredients, and why it’s important for your health, is best told person-to-person.

Beautycounter is not a traditional retail company, not a multi-level marketing company (MLM), not a network marketing company, and not a direct sales company. We are a direct retail brand. This is a new term that will be growing in awareness as we use it.

The consultant started their business because she or he believed in the mission and the products and felt the call to lend their voice to the movement for safer beauty.

When you shop with a consultant, you are helping to support them and their family. This is the feel-good part of the shopping experience because you know where a portion of the money is going to. You are personally giving to them instead of a big-box retailer. They earn a commission just as if they were behind the counter at a department store. The difference is, there’s no “store” (which is often the most challenging part of the job) and no mission to be proud of.

The best part of joining Beautycounter is knowing that you are a part of something bigger. We are out in the world sharing stories and changing lives.

The reason Gregg Renfrew, Founder & CEO of Beautycounter, decided to “open the doors” for a solution through product as a direct retailer four and a half years ago, was, and still is, to create a movement. She knows that our story is best told person-to-person.

Being an education-first company, if products were sitting on a shelf and purchased at the cashier, it would lose its message at the point-of-sale.

She also saw the opportunity as a real benefit to help thousands of people with their life goals and to make a significant social impact. Whether that be to put their twins in preschool, earning extra income, money for college, becoming part of something bigger than themselves, or even quitting their corporate day job… anything you can think of, really.

The beauty of it is, you can work the business your way and in a way that fits your lifestyle.

I personally don’t see this business opportunity any differently than a opening franchise, except without the “storefront” and the franchise fees, perhaps. Nor, do you have to hold inventory if you choose not to. Just like an employee at a retail store, the company pays you a commission for your sales. If you build team members, you earn commission on their sales and that’s no different than a sales manager at any other company.

The difference at Beautycounter is, it’s your business, your way. Joining this direct sales company is a way to own your own business, enrich the community in which you live, and to be part of historical changes that are happening in the beauty industry.

Beautycounter is in Washington, D.C. advocating for safer beauty laws and for more regulation in the thousands of potentially harmful ingredients being used in products that are currently unregulated.

Beautycounter is the undisputed leader in clean beauty. The company’s foundation was built upon a rigorous 5-step screening process that ensures there are no ingredients in its products that are on its NeverList™ of over 1500 chemicals that have been known to cause harm to our bodies including hormone disruption, infertility and even carcinogens.

I will save the product reviews for another time, but I would be failing you if i didn’t mention that they are high-performing with proven results. I encourage you to check out the reviews online for yourself.

There are many innovative products coming in the new year and I can’t wait to share them with you! If you are interested in being the first to know about them, please join my Facebook group: Wellness + Beauty + Advocacy.

If this resonates with you, we need you to lend your voice to the movement. If you’re interested in the business opportunity, please contact me by submitting your information below.

File Dec 05, 9 00 55 PMMichelle is a Sr Consultant with Beautycounter. She started her business in October 2016. She enjoys researching topics of interest, learning about spirituality and how internal work reflects externally and is an avid student of the law of attraction. She remains true to her calling about being part of something bigger than herself by sharing the mission of Beautycounter. She lives in Northern Kentucky with her husband, two teenage boys and their black lab, Charlie.


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